Tips for Stress free life > Expert Zone > Public Speaking
Public Speaking Tips by experts
|
| |
|
| |
|
|
Tips for Stress free life > Expert Zone > Public Speaking Public Speaking Tips by experts |
|
|
|
|
Getting Results from Your Writing & Speaking
When we communicate, we usually want something to happen. We want results. And, when we're conscious of results, we're seeking effective communication. To put it another way, the effectiveness of communication can be measured by the responses it gets. It's not measured by how well we wrote or how eloquently we spoke, although those can help us get the responses we want. Good writing and speaking help us get a response because they help get the message across. As I've argued in my book, A Manager's Guide to Newsletters, a newsletter that doesn't get read cannot get a response from readers. So, writing, designing, speaking, and all those other creative activities matter. But, in the end, responses are what count, and effectiveness means getting the responses we want. That's true for all types of communication, and not just marketing campaigns. Managers who send messages to employees, for example, want employees to respond in a particular way. Maybe they want the employees to do something differently, or maybe they want to reinforce existing behaviors. For a couple of employee newsletters I published, effectiveness meant greater awareness of health and safety issues. If the newsletter worked, then they should have helped reduce the number of plant accidents and helped employees lead healthier lifestyles. One more point: Effectiveness cannot be achieved without articulated objectives. As the old adage goes, "If you don't know where you're going, any road with do." Or, as the inimitable Yogi Berra put it, "If you don't know where you are going... You might end up someplace else." With that, let's create a quick and easy checklist that takes us through the basic steps required for effective communication: 1. What is your objective, what do you want to happen? Do you want more sales, reduced employee turnover, renewals by members? Be specific about your objectives, and if you can attach time and dollar values to them so much the better. 2. What response of readers or listeners is necessary? What action should they take? What thoughts do you want them to keep in their minds? Do you want to reinforce existing thinking or behaviors? What do they need to do in terms of your objective? 3. Why would they respond to your message? It's all very well for you to have objectives, but you'll also have to offer something that provides value in their terms. Think of commercial broadcasting, which combines free entertainment with advertising messages. 4. What message content will motivate them to act? What subjects will provide that value to them? 5. How will you present that content? You can entertain, inform, consult, challenge, solve problems, and more. 6. How often will you have to repeat the message? In many cases, you'll need to make multiple contacts to get the response you want. Stockbrokers making sales calls, for example, figure on an average of five to seven contacts before a prospect becomes a potential client. 7. If you quantified your objectives, does the value of meeting the objective exceed the cost of communicating? In a marketing context, for example, how many sales do you have to make to pay the cost of your advertising campaign? Going through these steps will start us on the right foot, because it pushes us to think about responses. And, when we're focused on responses, we're much more likely to communicate effectively. About The Author Robert F. Abbott writes and publishes Abbott's Communication Letter. Each week subscribers receive, at no charge, a new communication tip that helps them lead or manage more effectively. Click here for more information: http://www.CommunicationNewsletter.com
MORE RESOURCES: See the complete list of Articles on Public Speaking here Have a look at Best Selling Books on Public Speaking
See also : Other articles on
Depression,
Grief Loss,
Happiness,
Humor,
Inspirational,
Motivation,
Why not be an expert yourself ? If you can write on
any of the above topic, you are welcome to submit your Submit
your article here |
 |
|
|
RELATED ARTICLES
What to Do When an Audience Member Disagrees With You Some people enjoy drawing attention to themselves by trying to trip you up on a fact or statistic during your presentation. A few will find something you say threatening to their secure view of the universe and want you to know that " You are dead wrong!!" When this happens it is important to remember that you won't be able to please everyone in your audience and you shouldn't try. How To Handle Audience Questions Effectively For some reason, the prospect of having to answer audience questions fills many presenters with dread and fear. Looking at it in a positive way however, it's an ideal opportunity for you to satisfy the audience further, and you can continue to drive your main points home adding emphasis to your talk. How to Promote yourself as a Speaker on the Web Why use the web for promoting your speaking engagements?Most people now agree that the web offers a great deal of information, if not too much. Every business should have a website, even if it is only informational as to what you sell and where you are located. Executive Public Speaking for English as a Second Language (ESL) Public Speaking is a challenging skill. It is TOUGH! For some of you, it's probably the hardest thing you will ever do; and I can sympathize. Top 7 Ways to Succeed in the Business of Speaking How attractive are you as a speaker? No, your looks, but your consistent ability to provide a quality presentation, attract clients, and be irresistibly attractive to meeting planners and speaker bureaus? Below are some useful tips that I learned while owning a national, professional speakers bureau for 13 years.1. A Perfect Meeting: AKA When You Dont Want to Strangle the Speaker Have you ever worked for weeks or even months, often far beyond normal office hours on a special meeting event only to have it turn into THE PERFECT STORM. Well, maybe your entire crew didn't perish at sea, but there were those clearly identifiable moments when it looked as if the ship was about to capsize. Earn Your Cs as A Speaker Franklin Delano Roosevelt had some good advice for the public speaker when he said, be sincere, be brief, be seated. Be simple, natural and effective and earn your C's. How to Polish Your Speaking Skills: Its Time for T.I.P.S. When requested to write an article about public speaking tips, I experienced an epiphany, of sorts. Now there's a word I've never written, let alone spoken! Many people will do just about anything to avoid public speaking. How to Write and Deliver an Outstanding Speech - Using the PEPP Talk Forumla I learned my craft as a speaker a long time ago, and I have kept on learning and practicing it every day for the past 30 years. That's the thing about any talent, you have to practice if you want excel. Speaking One-to-One Speaking to an individual is different from the group experience. Whether you are training someone, selling, coaching, or asking for a raise, here are some tips for speaking one-to-one. Using Your Natural Style On Stage We were both speakers at the same convention presenting on the same day-but what a difference. I am tall, while she's short. So Youre Going to Make a Speech What Do I Talk About?Start by asking yourself three questions:1. Who is my audience? (What do I know about the corporate culture or collective personality of the group?)2. 15 Tips For Making A Great Speech 1. Listen to your internal dialog. A Simple Guide to Writing (and Giving) a Speech Nearly as dreaded as snakes and spiders, public speaking ranks high in causing fear in many of us.Whether your motivation is a desire to learn or simple necessity, here is a really simple guide to writing and giving a speech. The Top 5 Public Speaking Questions Answered There are a number of questions that we consistently get asked in relation to public speaking and presentations. Here are a few of the most common questions, along with our answers:1. Speech Tips - Ten Things to Remember When Accepting an Award Many people are recognised for their work, industry, sporting or community achievements.The giving of awards by associations, businesses and groups helps recognise achievers and excellence. Public Speaking - How to Make Your Next Speech Count Along with the opening two minutes of a speech, the final part of a speech, known as a 'closer' is equally important. Research shows most people remember the closing remarks most. How to Use your Inner Circle Who do you know that knows that you speak?There is a famous saying "It is not who you know but who knows you!" This is so true. Take a look at who you know and also at others at your place of business, or clients that you have worked with or contacted in the past. Conversationally Speaking "Would you like to say a few words?" How many of us dread that request? The thought of speaking off the cuff can terrify even veteran speakers. But what about the ability to give a prepared speech and sound natural?As a speech coach, I see hundreds of people who are wedded to their words. Five Tired, Worn Out Speaking Cliches The subject of public speaking is riddled with tired, worn out cliches we ought to throw out. Here are a few to let go of:1.
|
|
You are here |
|
| Public Speaking Tips Home | Public Speaking Tips - Complete list | |
|
| Main Home | | Meditation Corner | |
|
|
| Recommend us | |
|
[About
us] [Contact] [Privacy
Policy]
Copyright 2006, Meditation
is Easy.com, All
rights reserved
